The project began with an in depth research and discovery phase where I learned about the day care’s goals, mission, and unique selling proposition. I worked closely with the client to identify their target audience and what set them apart from their competition so that we could develop a name and tagline that made sense, along with company messaging and a visual identity that would communicate the brand’s message effectively.

Once I had a clear understanding of the day care’s brand, and the target audience and demographic, I started with the name and tagline creation along with company messaging. The Visual identity was then created as the next step.

We explored various colour schemes, typography, mood and imagery until we found a design that aligned with the client’s vision and values.

After finalizing the branding which included various print and digital marketing materials, the attention was turned to the website design. Using the WordPress platform, I created a user-friendly online presence that showcases the day care’s programs and mission and vision, and provides easy access to important information for parents. The website features a design which is playful and creative while also being professional and welcoming.

In addition to the design, we ensured that the website incorporated useful features such as contact forms and appointment booking capabilities. Training was provided on how to use the content management system so that the client could manage the website themselves.